Update from day 2 of the Microsoft Worldwide Partner Conference (WPC), which I am attending with Mike Dearlove our Managing Director and Jason Bass, our Technical Director.
Microsoft’s Worldwide Partner Conference delivers many things and one of these is to showcase some of the great work that Partners have done with customers. It is there to encourage others to do the same, so that Microsoft can benefit from a Global non-direct salesforce.
It’s not just Microsoft who hands out awards, but also Partner to Partner. For example, EACS are Cireson’s UK Partner of the Year for 2015.
There should also be an award for the breakout session that least resembles the title! There are over 600 breakouts during the week and so it’s important to choose wisely. I think my wisdom must have been stopped at customs on the way in. If a session is titled x then it should be this topic that is the main area of focus and takes the most time. Not have the compulsory messaging that Microsoft wants us all to hear this week.
There were some interesting roundtable discussions about how Microsoft will execute the strategy of customers deploying and consuming cloud based services. Over 500 Azure services were released in the last year alone and this rate of change is only going to intensify. It feels a bit scatter gun in its approach to see if they can find the killer Azure “app” that will drive cloud consumption and can be confusing for both customers and partners as to where to place their bets.
Microsoft believes that for cloud coupled with mainstream services such as Office 365, then a next step on this journey is Enterprise Mobility. Managing and controlling end points whilst delivering a great user experience is a dichotomy, but the EMS suite gives a foundation for this.
Swans swimming on water is not a bad analogy for how Partners have to sometimes execute the operational tasks that go with delivering cloud based services. However, this has been recognised and Microsoft is putting steps in place to make this process as seamless as possible. Customers should feel no impact but the service that partners can then give will accelerate.
Tomorrow are the partner keynotes including Kevin Turner to rally the troops. He usually has a trick up his sleeve that will be unexpected. I’m looking forward to seeing what this is.
David Fuller, Partners & Alliances Director at EACS